Posted by pakisuyoofw on December 25, 2007 at 11:24 AM
Get LOTS of New Customers FAST!
Where can you get lots of eager customers fast? Start by directing your marketing
at techies and enthusiasts. These are people who take real pleasure from
being the very first to use something new.
Techies (and I use the word loosely to include super- enthusiasts in any
field) LIKE to read the manual BEFORE they try the product. You know the
techie in your group. It's the person you call when you can't hook up your
VCR, get your modem to work, or your new car stereo installed.
Techies often don't have a lot of money, but they do influence lots of other
people. When the techie says your product is good, many others follow.
The best way to reach techies early in your marketing campaign is to start
word-of-mouth. Give away early versions of your product or service. Encourage
super enthusiasts to spread the word to everyone they know. Add lots of
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